Privacy policy

Privacy Policy

Last updated: June 1, 2026

Eshop General operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). Eshop General is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. We may collect or process the following categories of personal information:

Contact details including your name, address, billing address, shipping address, phone number, and email address.
Financial information including credit card, debit card, payment card information, transaction details, and payment confirmation.
Account information including your username, password, security questions, preferences and settings.
Transaction information including the items you view, put in your cart, purchase, return, exchange or cancel.
Communications with us including information you include in customer support inquiries.
Device information including your IP address, browser type, and unique identifiers.
Usage information including how and when you interact with or navigate the Services.
Personal Information Sources

We may collect personal information from the following sources:

Directly from you when you create an account, visit or use the Services, or communicate with us.
Automatically through the Services via cookies and similar technologies.
From our service providers who collect or process your personal information on our behalf.
From our partners or other third parties.
Legal Basis for Processing Your Personal Information (GDPR Article 6)

If you reside in the European Economic Area (EEA) or the United Kingdom, we process your personal information on the following legal bases:

Performance of a contract — To process your orders, payments, and fulfill deliveries.
Legal obligation — To comply with applicable laws, including Portuguese tax and accounting regulations.
Legitimate interests — To prevent fraud, secure our Services, and improve our business operations.
Consent — To send you marketing communications. You may withdraw your consent at any time.
How We Use Your Personal Information

We may use your personal information for the following purposes:

Provide and Improve the Services — To process payments, fulfill orders, manage your account, arrange shipping, facilitate returns, and improve your shopping experience.
Marketing and Advertising — To send marketing communications by email or other channels, and to show you relevant advertisements. You may opt out at any time.
Security and Fraud Prevention — To authenticate your account, detect fraudulent or malicious activity, and secure our Services.
Communicating with You — To provide customer support and respond to your inquiries.
Legal Compliance — To comply with applicable law, respond to legal process, and enforce our terms and policies.
How We Disclose Personal Information

We may disclose your personal information to:

Shopify and third-party service providers (e.g. payment processing, shipping, data analytics, cloud storage).
Business and marketing partners for advertising purposes.
Third parties when you direct or consent to such disclosure.
Our affiliates or corporate group members.
Third parties in connection with a business transaction, legal obligation, or to protect our rights.
Cookies and Tracking Technologies

We use cookies and similar tracking technologies on our website. Cookies are small text files stored on your device that help us provide and improve the Services.

We use the following types of cookies:

Essential cookies — Necessary for the website to function (e.g. shopping cart, login session). These cannot be disabled.
Analytics cookies — Help us understand how visitors interact with our website (e.g. pages visited, time spent).
Marketing cookies — Used to show you relevant advertisements based on your browsing activity.
Preference cookies — Remember your settings and preferences for a better experience.
You have the right to accept or reject non-essential cookies. You can manage your cookie preferences through your browser settings or our cookie consent tool. Please note that disabling certain cookies may affect the functionality of our website.

For more information on how Shopify uses cookies, please visit the Shopify Cookie Policy.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services. Information you submit may be transmitted to and shared with Shopify as well as third parties that may be located in countries other than where you reside. To learn more, visit the Shopify Consumer Privacy Policy or exercise your rights via the Shopify Privacy Portal.

Third Party Websites and Links

The Services may provide links to third-party websites. We are not responsible for the privacy or security of such sites. Information you share on third-party platforms may be viewable by other users without limitation.

Children's Data

The Services are not intended for children. We do not knowingly collect personal information about children under the age of majority. If you believe a child has provided us with their personal information, please contact us to request deletion.

Security and Retention of Your Information

We take reasonable measures to protect your personal information, but no security system is impenetrable. We recommend you do not use unsecure channels to communicate sensitive information.

We retain your personal information for the following periods:

Order and transaction data — 7 years, as required by Portuguese tax law.
Account data — For as long as your account is active, plus 2 years after closure.
Marketing data — Until you withdraw your consent or unsubscribe.
Customer support data — 3 years from the date of your last interaction.
Your Rights and Choices

Depending on where you live, you may have the following rights:

Right to Access — Request access to the personal information we hold about you.
Right to Delete — Request deletion of your personal information.
Right to Correct — Request correction of inaccurate personal information.
Right of Portability — Receive a copy of your personal information in a portable format.
Managing Communication Preferences — Opt out of marketing emails at any time using the unsubscribe link.
If you reside in the EEA or UK, you also have the right to:

Object to or Restrict Processing — Ask us to stop or limit processing for certain purposes.
Withdraw Consent — Where processing is based on consent, you may withdraw it at any time without affecting prior lawful processing.
Complaints

If you have complaints about how we process your personal information, please contact us at support@eshopgeneral.com. If you are not satisfied with our response, you have the right to lodge a complaint with your local data protection authority.

If you are based in Portugal or the EEA, you may contact:

CNPD — Comissão Nacional de Proteção de Dados Website: www.cnpd.pt Address: Av. D. Carlos I, 134, 1º, 1200-651 Lisboa, Portugal

A full list of EEA data protection authorities is available here: https://edpb.europa.eu/about-edpb/about-edpb/members_en

International Transfers

We may transfer, store, and process your personal information outside the country you live in. If we transfer your personal information outside the EEA or UK, we will rely on recognised transfer mechanisms such as the European Commission's Standard Contractual Clauses or equivalent instruments, unless the destination country provides an adequate level of protection.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will post the revised policy on this website and update the "Last updated" date. Where required by law, we will provide additional notice of material changes.

Contact

For any questions about this Privacy Policy or to exercise your rights, please contact us:

Eshop General 

Rua Fialho de Almeida nº 14 2º Esq. - Office FK12, 1070-129, Avenidas Novas,

Lisbon, Portugal.

Email: support@eshopgeneral.com

For the purpose of applicable data protection laws, Eshop General is the data controller of your personal information.